Today’s look is a black floral kaftan dress outfit.

Black floral prints are a favourite of mine to wear. They always seem to be the most flattering and love that they can be worn all year round too.

I recently bought this dress from Laura Ashley. Sadly it is in the closing down sale as they have recently gone into administration. I was really sad to hear this as I have followed the brand for my whole life. As a child I would be looking into the window of the store when we passed, dreaming of one day having a pretty house with Laura Ashley floral decor. As a teenager I got my first part time job in a Laura Ashley store in the clothing department and I loved working there so much until I had to leave to go off travelling and most recently here on the blog I have featured them many times in my outfit posts and have written over on the Laura Ashley blog too so it was a real shock to hear they were closing down like many businesses that have been affected in the recent times.

The Laura Ashley brand is truly a piece of British history starting in the 1950s when Laura Ashley herself and her husband Bernard started printing fabrics from her kitchen table to make fabrics for her patchwork quilts as she couldn’t find any suitable fabrics in the shops. Then shortly after moving on to head scarves, inspired by the Audrey Hepburn film Roman Holiday and a trip to Italy. In 1950 they opened a London showroom which then developed onto the Laura Ashley brand that we know now.

Black Floral Kaftan Dress Outfit

I styled the dress with some pink sandals and a khaki coloured bag. I absolutely love this dress, I think it may have now sold out but I did notice they had a blouse in the same print. I really love the flattering fit and not sure if you can see from the photos but it has a tiny pom pom trim around the neckline and sleeves. I finished off the look with some new sunglasses that were kindly sent from Layoners. They have some lovely styles.

I hope you like the look and let me know your thoughts as always in the comments section below.


laura ashley Black floral kaftan dress

black Floral kaftan dress outfit

laura Ashley Black floral maxi dress outfit

Claudia Pierlot alana bag

black floral maxi dress outfit

Outfit Details

Dress – Laura Ashley

Bag – Claudie Pierlot (past season)

Sandals – Zara (past season)

Sunglasses – c/o Layoners

Shop Floral Dresses

  • Emily Hein

    You kill it with your dress game!! Seriously love this one on you so much!!!!

    • Gemma

      Thanks Emily x

  • margot

    Such a pretty kaftan and I love your sandals to go with your kaftan.
    It’s the perfect outfit for summer time.

    • Gemma

      Thanks Margot x

  • Amy Eade

    Oh no I had no idea Laura Ashley had gone into administration! Gorgeous dress Gemma
    Amy x

    • Gemma

      Thanks so much Amy x

  • Shianne Dhindsa

    the floral pattern i am lovingg
    shy –

    • Gemma

      Thanks x

  • Jalisa

    I had no idea that they were closing down! I’m so sad to learn of this because I, too, love their pieces. Aviah has had a few dresses and accessories and I’ve always admired their pretty, feminine pieces. You look stunning in this dress and I love the way it looks paired with those adorable sandals. Thanks for sharing, beauty, and I hope you’re having a great day so far!




    • Gemma

      Thanks so much Jalisa x

  • NancysFashionStyle

    That is such a pity that they are closing down. It’s such a iconic,, brand,,. That dress is gorgeous.

    • Gemma

      Thanks Nancy x

  • Amy D. Christensen

    What a lovely outfit! I love the tiered styling of the dress and the pom pom trim is adorable. Beautiful, Gemma! – Amy

    • Gemma

      Thanks Amy x

  • Jodie’s Touch of Style

    That is so sad about the company Gemma. It’s so a lovely dress.

    • Gemma

      Thanks Jodie x

  • The Fashion Folks

    It’s so pretty!! Love it with the shoes, it’s amazing! Xx

    • Gemma

      Thanks Mia x

  • Elegant Duchess Fashion

    What a beautiful kaftan dress! and another set of amazing accessories! xx

    Elegant Duchess xx

    • Gemma

      Thanks x

  • GemmaEtc.

    This is such a cute dress, I love the print and dresses that are nice and floaty are my go-to in this weather! xx

    • Gemma

      Thanks Gemma x

  • Miranda Wang

    you look gorgeous!
    floral printed dress is the dress i won’t choose these years because I am a strong women with broad shoulder.

  • Simone Foster

    You look amazing in this Kaftan Dress. So sad to hear of Laura Ashley cos I was quite a fan of her shabby chic style of items. This pandemic has seriously turned the world upside down!
    Thanks for sharing…

    Simone xoxo
    IG : @yourstylearchitect

    • Gemma

      Thanks Simone x

  • vanity And Me

    You are no sadder than I Gemma about Laura Ashley. I will miss this brand. The dress is lovely xx

    • Gemma

      Thanks Laurie x

  • Shireen

    Oh wow, what a shame about Laura Ashley, so many brands have gone into administration. That is a beautiful dress, Gemma and I bet you will miss the brand.

    • Gemma

      Thanks Shireen x

  • March and May

    That is a beautiful summer dress. Love the patter.

    March and May