Today’s look is my floral and frills midi dress outfit.

I love this dress. It’s such a pretty combination of all of my favourite things rolled into one; frills, florals and the flattering midi length. It’s certainly a flattering ‘take on the frills’ trend. The mock wrap dress style is quite low cut for me so I added a stretchy strapless top underneath for a light layered look.

The Dress is from JOY The Store, aย unique fashion and lifestyle brand which stocks some really lovely clothes. There are so many lovely dresses so well worth checking out.

This Dress is really very easy to wear and style. You could wear it with some flat sandals as a daytime summer dress, with a smarter pair of shoes or sandals for work, or how I have styled it here for a date night or summer night out look.

Shop floral dresses

I hope you enjoy the floral and frills midi dress and as always, I love to hear your thoughts below.

JOY the store floral dress

Frilly floral dress

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louche floral midi dress

navy and yellow floral dress

british dress brands

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Iris printed floral dress

louche sanna necklace

Joy the store midi dress

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flattering floral midi dress

Shop floral dresses

Outfit details

Dress – c/o JOY the store

Necklace – c/o JOY The Store

Shoes – Zara (old) similar

Clutch – Laura Ashley (sold out) similar



    This is such a lovely dress. I love the prints.

    • Jacquard Flower

      Thanks so much! Gemma x

  • Amy Eade

    I absolutely love Joy, their pieces are so lovely including this one! I love the frill detail and the print is so pretty!
    Amy xx

    • Jacquard Flower

      Thank you Amy, they do have such pretty dresses at Joy. Have a lovely weekend. Gemma x

  • Izabela Nair

    This is such a pretty dress. You look stunning. This is definitely one of my favourite looks of yours ๐Ÿ™‚

    • Jacquard Flower

      Thanks so much Izabela x

  • Miriam @londonkitchendiaries

    Absolutely stunning dress – looks beautiful on you!

    • Jacquard Flower

      Thanks Miriam x

  • Floortje van Cooten

    Love the floral dress on you!



    • Jacquard Flower

      Thanks Floortje x

  • El’s Fashion Fix

    This dress is so gorgeous and looks beautiful on you! I love the midi length and fill detail ๐Ÿ™‚

    El xxx

    • Jacquard Flower

      Thanks so much El x

  • Living on Cloud Nine

    What a gorgeous dress! Love the print!! You’re a stunner!!!

    • Jacquard Flower

      Thank you very much! x

  • Victoria Fox

    Seriously what a gorgeous dress I am in love with those heels and that clutch!

    • Jacquard Flower

      Thanks Victoria x

  • Ailyn Koay

    I did hear that midi is in, you nailed it with this one XD very pretty

    • Jacquard Flower

      Thanks ๐Ÿ˜€

  • Quinn

    This is such a chic + sophisticated look! Love it xx

    • Jacquard Flower

      Thanks very much Quinn x

  • Wendee Isaacs

    great look. Love those shoes.

    • Jacquard Flower

      Thanks Wendee x

  • Tatjana

    Very elegant! Thanks for the inspiration darling.

    • Jacquard Flower

      Thanks so much T, have a lovely weekend. Gemma x

  • Fashion Snobber

    A summer dress super great, floral patterns have always a plus and you’re very beautiful! Elegant and chic. Yes! ๐Ÿ™‚

    • Jacquard Flower

      Thanks Luna, that’s so kind of you to say. Gemma x

  • Annie Abbey

    Love the dress and your delicate gold necklace too! So elegant! ๐Ÿ™‚
    xx Annie

    • Jacquard Flower

      Thanks so much Annie x

  • Erin Russell

    I LOVE the dress, so beautiful on you, very flattering ๐Ÿ™‚ The necklace is lovely too ๐Ÿ™‚

    Erin || MakeErinOver

    • Jacquard Flower

      Thanks Erin x

  • Nadia

    Gemma, this dress is so stunning! Love the cut & the shape. Those frills at the front add this light romantic touch without being too much! In absolute awe – you look stunning!!! This is so you <3
    xox Nadia

    • Jacquard Flower

      Thanks Nadia x

  • BeautiliciousD
    • Jacquard Flower

      Thanks so much. Gemma x

  • thefashionfolks

    Such a gorgeous pattern, love that you paired it with beige! Xx

    • Jacquard Flower

      Thanks ๐Ÿ˜€

  • Jodie Filogomo

    Oh my Gemma!! I don’t ever think you dress badly, but this is definitely one of my favorites. I’m not even sure why, but the silhouette seems perfect!
    I really like the lighter shoes with it too—seems way more summery!

    • Jacquard Flower

      Thanks so much Jodie x

  • NancysFashionStyle

    Beautiful dress and colors. it is so feminine. I am glad you see a lot of ruffles on skirts, dresses and blouses.

    • Jacquard Flower

      Thanks so much as always Nancy for your support and enjoy your weekend. Gemma x

  • Andrea

    Hi Gemma, its such a lovely choice. I totally love the colors. Midnight blue, primrose yellow and the gorgeous light blue spots. xoxo Andrea

    • Jacquard Flower

      Thanks Andrea, so pleased you like the look, have a wonderful weekend my dear friend. x

  • Lubka Henry

    This dress is so elegant! The floral print is really chic ๐Ÿ™‚

    • Jacquard Flower

      Thanks so much Lu x

  • Colleen Welsch

    Such a pretty, feminine dress! It’s perfect for summer weddings ๐Ÿ™‚


    • Jacquard Flower

      Thanks so much Colleen x

  • Kate Mitchell

    Lovely outfit the dress looks so nice on you and I do love a midi xoxo

    • Jacquard Flower

      Thanks so much Kate, I agree midi’s are the best. Gemma x

  • Linda Libra Loca

    The midi length is really flattering.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • Jacquard Flower

      Thanks Anne, I do agree they are. Gemma x

  • Sarah

    I have been really liking midi lenght dresses and skirts lately. This dress looks lovely on you ๐Ÿ™‚

    What Sarah Writes

    • Jacquard Flower

      Thanks Sarah x

  • Cielo Fronteras

    Looking so beautiful in this dress! Love it! =)
    – Cielo
    Mermaid in Heels

    • Jacquard Flower

      Thanks so much Cielo x

  • thenewgirl

    this dress is perfection and the color of your pumps I want them!!!

    • Jacquard Flower

      Thanks ๐Ÿ˜€

  • Rina Doria

    That Floral dress looks so beautiful on you! I need to check out this ‘Joy’ store!

    xoxo Rina

    • Jacquard Flower

      Thanks Rina x

  • Ela BellaWorld

    That floral dress looks beautiful on you! Also that minimal necklace is so pretty. x

    Ela BellaWorld

    • Jacquard Flower

      Thanks so much Ela, have a lovely weekend. Gemma x

  • Jasmine Riel

    Beautiful outfit, Gemma! I can’t get enough floral print in my life and I love that dress on you. The shoes you paired with it are just so classy.

    • Jacquard Flower

      Thanks Jasmine as always for your lovely comments, have a great weekend. Gemma x

  • Len Dela Peรฑa Parent

    Looking amazing, Gemma. What a cute dress. Love it! Have a wonderful day!
    Much love, Len

    • Jacquard Flower

      Thanks so much Len, have a lovely weekend, Gemma x

  • Sora

    This dress looks really great on you! The frill and print work perfectly together.

    Via Sora || instagram ยท twitter ยท pinterest ยท bloglovin

    • Jacquard Flower

      Thanks so much Sora x

  • C A M I

    You look so gorgeous as always Gemma, I love this dress on you!

    Have a gorgeous day, xx

    My Vogue Style |

    • Jacquard Flower

      Aww thanks Cami x

  • Kasie Chelanne

    I am so in love with midi dresses, I find them so sophisticated and elegant compared to the mini dresses we saw for so many years. This dress is absolutely stunning on you Gemma!

    • Jacquard Flower

      Thanks Kasie, have a lovely weekend. Gemma x

  • Beautetude

    Love this dress it looks amazing on you.

    • Jacquard Flower

      Thanks so much x

  • kate/idoscope

    i absolutely love the dark blue and the floral pattern in this dress, good choice<3

    xx from Brighton
    Cate แƒฆ kate/idoscope

    • Jacquard Flower

      Thanks so much Cate x

  • Amy D. Christensen

    Lovely! I was reading some fashion magazines with articles on coming Fall trends and the florals are going to continue but with darker backdrops. This dress is perfect! You could even throw a blazer or sweater or your jean jacket over it, wear a pair of navy tights and booties or boots and voila…you are ready for Fall. I love clothes that can take us from one season to the next. You look fabulous! – Amy

    • Jacquard Flower

      Thanks so much Amy, yes I did that last winter too with a few of my darker floral prints. It works so well. Have a lovely weekend. Gemma x

  • Sangeeta

    Lovely floral themed dress.

    • Jacquard Flower

      Thanks so much Sangeeta x

  • Charlotte

    I love the colour scheme of this dress!!
    Charlotte //

    • Jacquard Flower

      Thanks so much Charlotte, have a lovely weekend. Gemma x

  • LifeStyleTalks

    Waw! You look stunning Gemma! That flower dress look so good on you! The length, the frills, the flower print makes it so elegant and feminine!

    • Jacquard Flower

      Thanks, so pleased you liked this one. Gemma x

  • Schnauzevoll

    Perfect length indeed! Looks beautiful!

    • Jacquard Flower

      Thanks ๐Ÿ˜€

  • MaximsFashion

    Beautiful dress!